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Pasticceria or pastry is an essential part of Italian cuisine and “La Vita è Dolce” is an initiative promoted by itchefs-GVCI for the appreciation of Italian pasticceria around the world. It aims at promoting the sweet end of the meal experience, a traditional expression of Italian amenities and good living, at the centre of which is found il dolce, the dessert, accompanied by wines, liqueurs and coffee.